The year the World Wide Web was born.
It's also where our name comes from.

A nod to the foundations that made everything that followed possible. 89 Digital is a specialist WordPress and WooCommerce consultancy. We work with businesses — building the technical foundation they need, then growing online performance month by month.

Why choose 89 Digital?

We're a specialist digital consultancy passionate about online growth.

Just two senior specialists who take the time to understand your business and stay with you as it grows and set you up for success. We keep our client list short on purpose — we'd rather do exceptional work for a few good-fit clients than churn through as many as we can.

You work directly with us

Not a junior, not an account manager reading from notes. The two founders do the actual work, with decades of combined experience.

Performance-led, no shortcuts

Custom-coded websites, no page builders — built to be fast, secure, and to convert.

Full transparency

No wondering where the money goes. Inside Cardo., your Plan tasks lay out the work we're doing for you, month by month.

Human-led, amplified by AI

We use AI to drive speed, data, and decisions — but every recommendation and piece of work is reviewed and owned by us. Two specialists delivering.

Meet the team

In this game, experience counts

Meet the two people you'll work with — directly, every time.

Ian Fraser
Technical Lead
Ian Fraser

Ian has been building websites since the early days of the internet — starting in design and print before moving fully into website development. Ian has spent the last two decades helping businesses across New Zealand and beyond grow their digital presence, through long-term partnerships that help businesses scale from startup to multi-million dollar operations.

Ian specialises in WordPress and WooCommerce, with a strong focus on technical performance, site stability, and building platforms that hold up under real-world conditions — including the kind of traffic spikes that expose poorly built sites. His approach is practical and performance-led: no shortcuts, no bloated page builders, no problems left to resurface later.

Hayley Fraser
Digital Strategist
Hayley Fraser

Hayley brings over 15 years in sales and marketing roles across the tourism and travel industry — not as an observer, but as someone who has worked inside it at a senior level. She understands how businesses think, how they sell, and what actually moves their customers to act.

Alongside deep sector knowledge, Hayley brings hands-on expertise in copywriting, SEO, AI search (GEO), and Google Ads optimisation. She works closely with Growth Plan clients to refine their messaging, improve search visibility — across both traditional Google and AI-powered tools like ChatGPT and Perplexity — and ensure their websites are aligned with trends and how people actually search and engage online today. Every decision is backed by knowledge and data.

How we work

Is your website holding your business back?

Maybe it's slow, a security risk, a pain to manage, or just not turning visitors into customers. Whatever's holding it back, we fix it in two clear steps — Foundation rebuilds your site to be fast, secure and built to convert, then Growth markets it and grows your traffic and sales, month after month.

Step 2

Growth PLAN

The ongoing partnership that markets your site and grows it — SEO, AI search, ads and content, managed month by month with clear reporting.

Starting from
$1,500* / month

Already got a fast, well-built site? We’ll tell you — and start you straight on Growth.

* Prices exclude GST. Foundation is a one-off project fee; Growth is billed monthly.

Your Digital Growth Partner

Start with a free website health check — see where you're fast, where you're not, and how to grow.