11× the monthly leads — from a website refresh and Google Ads
A well-regarded Auckland cleaning company had grown entirely through word-of-mouth but had been held back by a website that wasn't ready to convert. We fixed the foundations first: a fast, clean, bug-free site with simpler, rebuilt enquiry forms. Then we built and managed Google Ads from scratch. The result: on average 11× more leads a month, Google Ads as their single biggest source of new customers, and a 60% reduction in cost per enquiry over time.
Results
Built for growth.
A fast, clean website and a Google Ads campaign built to match — turning word-of-mouth into a steady, measurable pipeline of enquiries.
The challenge
Margaritas had built a strong reputation the hard way — through referrals and repeat customers. But the website underneath that reputation wasn’t pulling its weight. Pages were slow to load, there were bugs to clear, and the code had grown heavy and untidy over time. The enquiry forms — the one thing a paid visitor needs to complete — were clunkier than they should have been.
Google had offered the business a $600 advertising credit, and the obvious move was to switch the ads on and start spending it. We advised holding off. Sending paid traffic to a site that wasn’t ready to convert would waste both the clicks and the credit. Get the foundations right first, then spend — so every dollar landed on a site built to convert.
What we did
Getting the foundations right
Before a single ad went live, we got the website foundations right. This wasn’t a complete rebuild — rather, we reviewed code and plugins to improve security and speed, cleared bugs, and cleaned up the CSS and JavaScript so the pages were lean rather than bloated. We then reworked the enquiry forms end to end — simpler, faster and more efficient to complete — so that when someone clicked “get a quote”, nothing stood between them and a submitted enquiry.
Only once the site could genuinely convert did we turn the ads on — and put Google’s $600 credit to work at the moment it would actually pay back.
The Google Ads campaign
With the foundations in place, we built a Google Ads campaign from the ground up. Conversion tracking on quote forms and calls meant every enquiry was measured back to the campaign that earned it — so budget could follow results, not guesswork. From there, it was continuous management: concentrating spend on what converted, and tightening targeting and ad copy month after month. That discipline pushed the account’s optimisation score into the high 80s and steadily drove the cost of each enquiry down as the account learned.
The results
The refreshed site turned that traffic into enquiries, and the numbers stepped up sharply — monthly leads climbed by an average of 11× their pre-launch level. And the growth came across multiple channels, not from a single source: Google Ads brought in new customers from day one, while organic search grew right alongside it.
The Google Ads campaign also got more efficient as it matured. Cost per enquiry fell by roughly 60% from the opening month, with click-through rates holding.
On the organic side, clicks from Google search grew around 350% (4.5×) over 16 months, and Margaritas moved from the fourth or fifth page of results onto the first for the searches that bring in work — as paid and organic climbing together.
None of that traffic would have converted the way it did without the groundwork first — a fast, clean site and forms built to turn clicks into enquiries.
You can see the finished site at margaritascleaning.co.nz.
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