Get found on Google — and in AI

Search has split in two. People still use Google to find you — but they also ask ChatGPT, Gemini and Google’s AI Overviews, and the answers those platforms provide come from a different set of sources.

We optimise for both: classic SEO to rank in Google, and GEO (Generative Engine Optimisation) to get your business named when AI does the answering.

Search has changed — here's where things stand

~89% Google's share of search in NZ — classic SEO still wins most clicks
91% Of Kiwi workers now use generative AI in some form
900M+ Weekly ChatGPT users worldwide — a whole new place to be found

Sources: StatCounter (Jul 2026) · Robert Half NZ (2025) · OpenAI (2026). Statistics correct as at August 2026.

What we do

We optimise for search — and for the AI in front of it

The SEO landscape has changed and it now means two jobs at once. We do both, and we prove it through results.

Rank

Google SEO

We fix and improve your website so Google ranks it higher. The technical, the page content, the structure — all of it handled and tracked so you can see the results month after month.

AI

AI Search / GEO

We structure your content and pages so AI engines understand, trust and cite your business when someone asks about your industry — using our own AI platform.

Content

Content That Gets Found

The right topics, answering the questions your customers are actually searching for. Built around real demand, backed by data.

Proof

Tracked, Not Promised

Rankings, search visibility and AI citations all tracked in Cardo, our own AI platform — so you see real movement, not a monthly report full of vanity metrics.

Looking for SEO or AI search help?

Get in touch with us, we're happy to have a no-pressure chat.

Whether you want your business to rank higher on Google, get cited when people ask AI, or just have a question about where you stand in this space, feel free to send us a message or drop us an email or make a call.

★★★★★
We have worked with Ian over the last six months and found him to be be very knowledgeable and up to date with current trends and technology, he’s great at explaining what he does and the value of it, I would highly recommend meeting him to discuss your needs.
Logan Granger 11 months ago

We focus on the results that actually matter — more people finding your business, through Google and AI. See how we track it →

89 Digital

A specialist NZ digital consultancy — you work with the two of us, every time.

Ian Fraser Ian FraserTechnical Lead
Hayley Fraser Hayley FraserDigital Strategist

hello@89.digital · +64 21 0210 64300

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FAQs on SEO and AI Search

A few things clients often ask before getting started. If your question isn't here, just ask — we're quick to reply.

SEO helps you rank in traditional search results like Google. GEO (generative engine optimisation) helps you get named and cited when people ask AI tools like ChatGPT, Gemini or Google's AI Overviews. They overlap, but AI engines access information differently via different sources, so we optimise for both.
To a point, yes. AI engines pull from the wider web and reward clear, well-structured, trustworthy information about who you are and what you do. We structure your content and entities so those engines understand and cite you — we can't guarantee exact wording, but we can make you far more likely to be the source it names.
Technical fixes can help within weeks; content, domain authority and trust signals build over a few months. We track rankings, visibility and AI citations in our own AI platform Cardo from day one, so you see movement as it happens rather than waiting for a report.
Usually we can work with what you have — a lot of SEO is technical clean-up, structure and content on your existing site. If the foundations of the website are genuinely holding you back we'll tell you straight, but we don't rebuild for the sake of it.
Everything is tracked in our own AI platform Cardo — rankings, website health, traffic, sales, and AI citations. You get real movement you can see at any time, not a monthly PDF full of vanity metrics.
Often more than paid ads over time, because the traffic keeps coming without paying per click. The key is targeting the searches that actually lead to enquiries — we focus on real demand in your market, and ensure you are keeping up with search trends.